Deckers Brands, the maker of footwear loved by shoppers and loathed by stylists, is opening a call center in Colorado, the company said Tuesday.
The California-based parent company of Sanuk, Teva, Ugg and other shoe brands plans to relocate its call center from Flagstaff, Arizona to the Denver metro area this August, spokeswoman Mary Oeffling said. At its peak, the center could employ about 250 workers.
Deckers Brands is looking to open the center somewhere in Broomfield. The company declined to confirm the specific location because it's still finalizing lease details.
"This move is the right decision for our business, for our brands and for our consumers," Oeffling said. "While the location is within an Enterprise Zone, and therefore the company may receive a small benefit, that is not why we chose the location."
Companies that open in economically distressed areas in Colorado that are officially declared Enterprise Zones are able to receive state income tax credits, through Colorado’s Enterprise Zone program.
Year-over-year growth of Deckers Brands e-commerce sales and the increasing complexity of the company's "omni-channel business" are prompting the relocation, Oeffling said.
"The Denver area has greater resources to flex this team in support of our peak season call/contact volume," she said. "Broomfield in particular is a great fit for our corporate culture and our performance lifestyle brands, like Hoka One One."
Deckers Brands grew from $36 million direct-to-consumer sales in 2006 to $617 million direct-to-consumer sales in 2015, according to its annual report. The company plans to open additional stores in the U.S. and internationally during 2016.
Business & data reporter Adrian D. Garcia can be reached via email at [email protected] or twitter.com/adriandgarcia.
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