Denver gets silver for watching Olympics on TV

(Kevin J. Beaty/Denverite)

staff photo

This city really likes itself some amateur sports on the global stage.

https://commons.wikimedia.org/wiki/File:Mara_Abbott_2011_Tour_of_the_Gila.jpg

Mara Abbott in 2011. (Wikimedia/Derek Markham)

On Sunday, NBC scored its second-best ratings for the Olympics in the Denver market, probably because it was time to get pumped about cycling. (Mara Abbott, the Boulder cyclist, ran and heart-smashingly lost her race that day.)

About 22 percent of Denver’s primetime viewers were tuned into the network’s Sunday Olympics coverage, Adweek reported. Only Salt Lake City delivered a higher percentage for Sunday’s events, at least out of local U.S. markets.

On Saturday, Denver was only the fifth-most-Olympic-loving local market. Come on, people. Go inside and turn on that television.