Rush Bowls plans to open its first location outside of Boulder on Wednesday in Denver's LoHi neighborhood.
Though the company will be selling the same fat-free frozen yogurt blends that made it a staple on The Hill in Boulder, Rush Bowls doesn't want to be known as a yogurt company. And the stores are definitely not a part of the former frozen yogurt fad that swept through the state a few years ago, said Rush Bowls owner Andrew Pudalov.
"Yogurt might be an ingredient in our bowls, but we're really about nutrition," Pudalov said. "Our product is a meal replacement for breakfast, lunch and dinner."
The yogurt company TCBY floated a similar idea to make yogurt based dishes more than a breakfast snack or dessert after the company moved its headquarters to Broomfield in 2012.
Pudalov is partnering with franchise operator Dewey “Buddy” Brown to rapidly grow the number of Rush Bowls throughout the state and nation. The duo is looking to open 10 franchised locations throughout Denver alone in the coming years.
The roughly 700-square-foot location they're opening tomorrow will be located at 1665 Central St. near The Ale House at Amato's.
Highland or LoHi is a natural fit for Rush Bowls, Pudalov said. "The are people looking for healthy, clean nutrition that tastes awesome."
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