The Denver Nuggets’ TV viewership numbers have dramatically declined this year compared to last year.
The SportsBusiness Journal reported this week that the Nuggets ratings on Altitude TV have decreased by 38 percent. That marks the fifth-steepest year-to-year decline of the 27 NBA franchises the SportsBusiness Journal studied.
Only the Brooklyn Nets (0.42) drew a lower average rating than Denver (0.58) of the teams whose information was available.
Overall, NBA ratings on local TV networks are down 15 percent from last year, the SportsBusiness Journal found.
The Nuggets started the season 9-16, but they have gone 16-15 since Nikola Jokic became the starting center Dec. 15. They hold a 1 1/2-game lead in the race for the Western Conference’s final playoff spot.
Earlier this month, the SportsBusiness Journal reported that the Colorado Avalanche’s TV ratings have declined 57 percent from last year.
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