The Denver Nuggets’ TV ratings are down 38 percent this year

The Denver Nuggets’ TV viewership numbers have dramatically declined this year compared to last year.

Christian Clark

Feb. 21, 2017, 1:37 p.m.

DENVER, CO - MARCH 02: Head coach Michael Malone of the Denver Nuggets leads his team against the Los Angeles Lakers at Pepsi Center on March 2, 2016 in Denver, Colorado. The Nuggets defeated the Lakers 117-107. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Doug Pensinger/Getty Images) — The Nuggets' TV ratings have decreased 38 percent this year, a report found. (Photo by Doug Pensinger/Getty Images)

The Denver Nuggets’ TV viewership numbers have dramatically declined this year compared to last year.

The SportsBusiness Journal reported this week that the Nuggets ratings on Altitude TV have decreased by 38 percent. That marks the fifth-steepest year-to-year decline of the 27 NBA franchises the SportsBusiness Journal studied.

Only the Brooklyn Nets (0.42) drew a lower average rating than Denver (0.58) of the teams whose information was available.

Overall, NBA ratings on local TV networks are down 15 percent from last year, the SportsBusiness Journal found.

The Nuggets started the season 9-16, but they have gone 16-15 since Nikola Jokic became the starting center Dec. 15. They hold a 1 1/2-game lead in the race for the Western Conference’s final playoff spot.

Earlier this month, the SportsBusiness Journal reported that the Colorado Avalanche’s TV ratings have declined 57 percent from last year.

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The Nuggets' TV ratings have decreased 38 percent this year, a report found. (Photo by Doug Pensinger/Getty Images)