How strongly does the Colorado Department of Transportation want people to not drive high? Very strongly, considering they just spent more than $35,000 on a billboard downtown, according to the Denver Post.
CDOT expects to get a lot of bang for those bucks though — the billboard is placed within a mile of six different dispensaries. “It’s very likely that marijuana users will see it,” CDOT safety spokesperson Sam Cole said in a release.
The campaign follows a survey by the agency that found 55 percent of marijuana users admitted to driving high in the past 30 days.