CDOT invests in $35k giant glowing car joint billboard to remind people not to drive while high

How strongly does the Colorado Department of Transportation want people to not drive high?

staff photo
The giant car-joint hybrid billboard. (Courtesy of CDOT)

The giant car-joint hybrid billboard. (Courtesy of CDOT)

How strongly does the Colorado Department of Transportation want people to not drive high? Very strongly, considering they just spent more than $35,000 on a billboard downtown, according to the Denver Post.

The mangled car-marijuana joint sculpture glows at night. (Courtesy of CDOT)

The mangled car-marijuana joint sculpture glows at night. (Courtesy of CDOT)

CDOT expects to get a lot of bang for those bucks though — the billboard is placed within a mile of six different dispensaries. “It’s very likely that marijuana users will see it,” CDOT safety spokesperson Sam Cole said in a release.

The campaign follows a survey by the agency that found 55 percent of marijuana users admitted to driving high in the past 30 days.

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