Find a penny, win $1,000 with Ally’s new campaign

1 min. read
Normal pennies, not the Ally ones. (Kate Ter Haar/Flickr)

Normal pennies, not the Ally ones. (Kate Ter Haar/Flickr)

You could win $1,000, if you find one of Ally Financial’s anomalous pennies.

Ally Financial stashed 100 pennies, worth $1,000 each, in Denver and 10 other U.S. cities for the #allyluckypenny campaign.

In a Tuesday announcement, the Detroit-based finance company said the campaign is designed to “influence perception around the value of a penny” and create “opportunities for new conversations about money.”

That’s nice and all, but rhetoric aside, it really means one thing: FREE MONEY.

According to Ally, the lucky pennies are slightly larger than real pennies, have the Ally logo on one side and “100,000” on the other.

So next time you’re out and about, keep one eye earthward for loose pennies. And Ally hinted the pennies are hidden in plain sight, a.k.a. don’t do anything stupid for pennies. 

Found pennies can be redeemed from Oct. 18 through Dec. 31 at

Happy hunting!

Multimedia business & healthcare reporter Chloe Aiello can be reached via email at [email protected] or

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