Colorado will once again host a professional cycling race.
The Colorado Classic, a four-day race held in Colorado Springs, Breckenridge and Denver, will take place Aug. 10-13.
It will be the first professional cycling event in the state since the USA Pro Challenge, which began in 2011 and was discontinued in 2015. The USA Pro Challenge, despite generating an estimated $130 million in economic impact in Colorado, ended because investors "lost millions," according to the Denver Business Journal.
Race organizers say that they're focused on making The Colorado Classic financially sustainable. It is 218 miles shorter than the USA Pro Challenge and will take three fewer days to complete.
The Colorado Classic will reportedly feature live music and a festival-like atmosphere at the conclusion of each day. Race officials are still working on securing a TV deal, the Denver Post reported.
Subscribe to Denverite's weekly sports newsletter here.
