I hoped, based on the title, that the above photo was advertising the 1950s era equivalent of Magic Mike. Sadly, the 1952 action-sport picture is about rodeo.
“Retired champion Jeff McCloud agrees to mentor novice rodeo contestant Wes Merritt against the wishes of Merritt’s wife who fears the dangers of this rough sport.”
Back in 1952, you could watch this movie at the Roxy Theater. These days, you can still catch a show there, though nothing quite as lusty is on the books.