Kimbal Musk, founder owner of the The Kitchen and Next Door, wants everyone to eat better.
That’s been his goal since he his first Kitchen restaurant started serving farm-to-table fare in Boulder in 2004, and he reinforced that when he launched Next Door as a more affordable counterpart in 2011.
Now, Musk says he wants to expand the Next Door concept and open 50 new locations in “America’s heartland” by 2020.
In a piece published to Medium, Musk calls Next Door “an American eatery that is pioneering Urban Casual — a new approach to dining out that is faster, more fun and affordable to the average American” and says the expansion is “true to my goal of making our real food restaurants more accessible.”
(Argue amongst yourselves about the definition of “affordable.” Sandwiches and entrées at Next Door range in price from $8.95 to $16.95.)
There are already Next Door locations in Boulder (1039 Pearl St.), Denver (inside Union Station) and Glendale (658 S. Colorado Blvd.). A Stapleton location will open this spring, as will a Next Door in Memphis.
No word yet on where the next 50 restaurants will pop up, but Musk says we’ll be hearing more about it over the year.