New Belgium Brewing Co. is bringing Capital Cities to Denver this summer as part of its 2017 Tour de Fat lineup.
The 18th annual traveling festival dedicated to philanthropy, beer, music, and cycling kicks off May 20 in Asheville, North Carolina. Altogether Tour de Fat is set to hit 33 cities across the U.S. including Boulder, Colorado Springs, Denver and Fort Collins.
New Belgium is Colorado's largest craft brewer — the fourth largest in the United States. In 2017, the Fort Collins-based company plans to make Tour de Fat the "biggest and boldest" it's ever been.
The brewer is partnering with music acts in each of the cities it's hitting including Wilderado in Boulder and Colorado Springs, Capital Cities in Denver and The All-American Rejects & X Ambassadors in Fort Collins.
Ticket prices vary by city. The Aug. 26 event in Denver is set at $25 a ticket. This summer New Belgium hopes Tour de Fat will generate more than $600,000 to support of local causes.
"This is one of the greatest ways we can give back to local communities," said brand manager Sam Sawyer in a statement. "Not only do folks get a great event with top musical acts and plenty of spectacle, local non-profits get a cash injection and the opportunity to share their message. It's like a win-win-and win-again scenario. This is without a doubt some of the most fun we have all year."
Business & data reporter Adrian D. Garcia can be reached via email at [email protected] or twitter.com/adriandgarcia.
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