Speculation was rampant that the Denver Nuggets would unveil new uniforms on Tuesday. A number of NBA teams have released new threads designed by Nike, the sportswear giant that is the NBA’s new official on-court partner for the 2017-18 season, in recent weeks.
And the Nuggets fueled the fire that a jersey announcement might be coming with this cryptic tweet Friday:
But instead, the Nuggets announced a partnership with Western Union, a Colorado-based financial services company, and said that fans will have to wait one more week to see the team’s new jerseys.
Western Union’s logo will appear on the Nuggets’ jerseys as a part of the three-year agreement. In April 2016, the NBA approved the sale of jersey sponsorships. The Nuggets became the 11th team to add a jersey sponsor.
The Nuggets will not wear the uniform that was displayed in the video above. Vic Lombardi of Altitude TV told those in attendance at the press conference that the new jerseys will be released next Tuesday.
The team’s decision to announce a corporate partnership in a press conference instead of simply doing it with a press release did not appear to be well received by the fan base.
“Nothing like a corporate sponsorship to invigorate the fan base, baby,” the old sports marketing adage goes.
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