The Broncos on Wednesday announced they have agreed to a 21-year deal with a retirement company to rename their stadium Empower Field at Mile High.
A joint release from the Broncos and Empower Retirement said the agreement is pending approval by the Metropolitan Football Stadium District and would run through 2039. The stadium was most recently called Broncos Stadium.
Empower Retirement bills itself as the second-largest retirement plan provider in the country. It’s headquartered in Greenwood Village. The venue is also known for hosting big musical acts, most recently hosting the Rolling Stones and Garth Brooks this summer.
“We are proud to reach an agreement on a long-term naming rights deal between the Broncos and Empower Retirement,” Broncos President and CEO Joe Ellis said in a release. “Empower is a thriving — and growing — hometown company that has been a valued team partner since our Super Bowl season in 2015. Most importantly, we’ve enjoyed a genuine working relationship with Empower for a number of years because they are simply great at what they do.”
The thrice-crowned Super Bowl champion Broncos will begin their 60th season next Monday against the Oakland Raiders. The Broncos have made eight Super Bowl appearance overall. The stadium is also home to the Denver Outlaws, a Major League Lacrosse team.
The city plans to develop an entire new entertainment district and neighborhood around the stadium over the next 20 years.