Spectra Art Space takes guests into a magical, psychedelic, botanic utopia

The immersive narrative art installation called “Novo Ita” opens this weekend.
2 min. read
Gita Cornell and Ryan Phillips marvel at a glowing room in Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite

Denver loves its immersive art. We've got not one, but two immersive Van Gogh experiences, Prismajic's popular Shiki Dreams installation, what's soon to be the country's biggest Meow Wolf installation yet, and countless other pop-up immersive art experiences.

While you're waiting for Meow Wolf to open, check out Novo Ita, a new augmented-reality art experience that combines immersive, narrative, psychedelic elements and is created entirely out of recycled and reclaimed materials.

Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite

Brought to Denver by the team behind Spookadelia, Meow Wolf Denver artist Douglas A. Schenck and a team of more than 35 artists, writers, performers and tech professionals, Novo Ita takes guests into a magical, botanical utopia where humans and nature live in harmony. Guests can engage with augmented reality "spirit guides" and wander from installation to installation, where they'll interact with botanic art, lights and sound to uncover a narrative and learn more about this strange world.

Novo Ita challenges visitors "to take a world-centered view that recognizes the relationships that exist among all living systems & the many ways these systems are consistently moving toward harmony and balance," according to press materials. It is a movement towards a "novo ita" -- which roughly translates from Latin to "new we" or "new us."

The experience runs through August 29 out of Spectra's gallery on South Broadway. You can buy tickets now.

Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite
Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite
Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite
Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite
Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite
Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite
Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite
Novo Ita, the new immersive show at Spectra Art Space. June 30, 2021.
Kevin J. Beaty/Denverite

Recent Stories