Here’s what cookies, beer and climate change have in common
From the makers of Salted Caramel Brownie Brown Ale comes a new, benevolently decadent treat. For the second consecutive year, Colorado’s New Belgium Brewery has paired up with Ben & Jerry’s to create an eco-friendly, ice cream-inspired draft. This year’s brew? Chocolate Chip Cookie Dough Ale.
The companies announced yesterday that they will donate proceeds to Protect Our Winters, the same climate change advocacy group they worked with in 2015. Last year, the two like-minded companies used their collaboration to raise $100,000 for POW—this year, they’re promising $50,000.
“Working with New Belgium Brewing and Protect Our Winters to be able to impact climate was a highlight of 2015, and so, we’re doing it again,” said Jay Curley, senior global marketing manager of Ben & Jerry’s in a press release. “This new beer is delicious and unique, and the issue of climate change is still increasingly urgent.”
The limited edition Chocolate Chip Cookie Dough Ale is scheduled to hit shelves this fall.
Multimedia business & healthcare reporter Chloe Aiello can be reached via email at caiello@denverite.com or twitter.com/chlobo_ilo.
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