Sports Authority wraps up new auction for the Mile High stadium signage

Sports Authority’s latest attempt to unload its naming rights for Mile High Stadium wrapped up Tuesday with another auction.

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Sports Authority Field at Mile High. (Kevin J. Beaty/Denverite)  sports authority field; stadium; broncos; football; kevinjbeaty; denverite; denver; colorado;

Sports Authority Field at Mile High. (Kevin J. Beaty/Denverite)

Sports Authority’s latest attempt to unload its naming rights for Mile High Stadium wrapped up Tuesday with another auction.

The auction held by Massachusetts-based Hilco Streambank ended at 3 p.m. It isn’t immediately clear if any companies bid for the Mile High marquee this time around.

Hilco Streambank didn’t immediately respond to an inquiry from Denverite.

Sports Authority didn’t attract any offers during an auction for the naming rights that ended June 27.

Marketing for the Sports Authority's auction of the naming rights for Mile High Stadium (Hilco Streambank)

Marketing for the Sports Authority's auction of the naming rights for Mile High Stadium (Hilco Streambank)

In 2011, Sports Authority agreed to pay $32 million to take over the naming rights contract of Mile High football stadium from the Invesco Funds Group. The struggling Englewood-based retailer is looking for someone to buy the final five seasons of that contract.

The clock is ticking for the rights to be sold. Sports Authority filed for bankruptcy in March and is currently in the process of liquidating its assets.

On Tuesday, The Wall Street Journal reported that Sports Authority was scrambling to close the doors of most or all of its stores by the end of the month. The initial plan was to have the stores shut down by the end of August.

Shoppers are being directed to nearby stores like the one at Colorado Mills Mall in Lakewood to save 50 to 70 percent during the going-out-of-business sale.

Sports Authority is already closed for online customers. In June, Dick’s Sporting Goods reportedly bought its competitor’s website in a $15 million deal.

Business & data reporter Adrian D. Garcia can be reached via email at agarcia@denverite.com or twitter.com/adriandgarcia.

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