Chipotle has its sights on younger customers. Through September, the Denver-based burrito chain will offer free beverages to anyone with a student ID (such as college students) and free meals for kids under 12 every Sunday.
We can only assume that this tweet from today is meant for the college kids – but it's maybe a bit much anyway.
I trust you understand the context.
The poll has been retweeted more than 2,500 times, liked by more than 1,500 users, and has attracted about 14,000 votes. The company has played coy, with someone named Shane responding nonchalantly to people perturbed by the numbers.
Some more reactions to the stunt:
Multimedia business & healthcare reporter Chloe Aiello can be reached via email at [email protected] or twitter.com/chlobo_ilo.
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