Is the Denver airport called DIA or DEN?

Go to the website of any major airline. Type in the name of our airport — you know, D-I-A.

(Kevin J. Beaty/Denverite)

staff photo

Go to the website of any major airline. Type in the name of our airport — you know, D-I-A.

What do you get? NOTHING. Southwest, United and Delta have no idea where DIA is.

That’s because the official abbreviation of Denver International Airport is DEN. It’s all over their official branding.

See? (Please don't sue me DEN)

See? (Please don't sue me, Denver International Airport)

But I’m not going to say that DIA is *not* the airport’s name. Locals have called it that for decades — I found examples in the Denver Post archive as far back as 1991, two years before the airport was opened.

I asked Heath Montgomery, airport spokesman.

DIA has “been part of our brand identity for a long time. I think it started when the airport was under development,” he said.

But also: “Our official brand is DEN, because our airport code forever has been KDEN. Really, the only people who call us DIA are the local audience.”

But with that being said, you’ll still catch the letters D-I-A on some marketing material, and they really don’t mind if you call them DIA.

Says the website: “At home, you can still call us DIA or you can choose to call us DEN, whichever you prefer.”

Aww.

Hi! You’re like us!

Looks like you’re the type of person who reads to the ends of articles! Well, true believer, you might really like our morning newsletter. It’s quick, free and gets you up to speed on the important and delightful things happening right here in Denver.

Thanks for reading another Denverite story

Does Denverite help you feel more connected to what’s up in your area? Do you want to be a part of it?

Member donations are critical to our continued existence and growth.

Thanks for reading another Denverite story

Does Denverite help you feel more connected to what’s up in your area? Do you want to be a part of it?

Member donations are critical to our continued existence and growth.

You’re our superpower

Denverite supporters have made the decision to financially support local journalism that matters to you. Ready to tell your networks why? Sharing our “About” page with your own personal comments could really help us out.

You’re our superpower

Denverite members have made the decision to financially support local journalism that matters to you. Ready to tell your networks why? Sharing our “About” page with your own personal comments could really help us out.