AmazonFresh grocery service launches in Denver, including Voodoo Doughnut and other locals

(Kevin J. Beaty/Denverite)

staff photo
A marketing image for AmazonFresh. (Courtesy Amazon)

A marketing image for AmazonFresh. (Courtesy Amazon)

Amazon, the gigantic internet retailer, announced on Wednesday that its AmazonFresh grocery delivery service is now available in the Denver metro.

The same-day service delivers fresh produce, fruits, vegetables, meat, seafood, baked goods and dairy. The first month is free, then it’s $15 per month on top of Prime membership fees.

It’s unclear how large the local service area is, but AmazonFresh tells me that my home in Arvada is eligible. Readers have told Denverite they’re getting service as far west as Golden.

Amazon claims that it keeps its prices in line with regular grocers. In Denver, the program also includes access to local merchants such as Voodoo Doughnut, Western Daughters Butcher Shoppe, Pacific Ocean Marketplace and St. Kilian’s Cheese Shop, all of which can be packaged into a normal grocery-store order. (Their press release spelled “Kilian’s” wrong, though.)

Amazon has been ramping up its local infrastructure, including a large new warehouse in Aurora.

Its grocery delivery competitors in the market include Instacart, which delivers from a number of local grocers.

Potential differences are that Instacart has “surge” pricing at peak times and a per-order fee, but allows you to choose from a slate of local grocery stores.

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