Great Divide Brewing Co. partners with musician GRiZ, bringing collabs to new level

staff photo
Great Divide Brewing Co. Packaging Supervisor Heath Michael and Grant Kwiecinski, aka GRiZ, (right) brewing Chasing the Golden Hour at Great Divide Brewing Co. (Courtesy of Jason Siegel/Great Divide Brewing Co.)

Great Divide Brewing Co. Packaging Supervisor Heath Michael and Grant Kwiecinski, aka GRiZ, (right) brewing Chasing the Golden Hour at Great Divide Brewing Co. (Courtesy of Jason Siegel/Great Divide Brewing Co.)

Great Divide Brewing Co. is trying to let the good times roll with a new beer collaboration with musician GRiZ.

The Denver-based brewery partnered with the Michigan electronic music producer and musician Grant Kwiecinski — aka GRiZ — earlier this month on the new Chasing the Golden Hour beer. The beer will be available Wednesday at Great Divide’s taproom and barrel bar as well as at the Gothic Theatre, Larimer Lounge and Ogden Theatre, according to a news release from the craft brewery.

GRiZ is expected to play a sold-out live rehearsal show Thursday at the Ogden ahead of his shows Sept. 1 and 2 at Red Rocks Park and Amphitheatre.

Great Divide “jumped on the opportunity” to partner with GRiZ after the musician reached out about collaborating on a beer, the brewery said in a statement.

Chasing the Golden Hour, a homage to GRiZ’s mixtape bearing the same name, is the first time Great Divide has specifically partnered with an artist. As craft beer’s reach in the United States starts to level off, breweries are looking for new ways to attract beer drinkers. Other breweries have already seen some success with partnering with popular artists.

“This collaboration is a great way to engage with our current fans and probably attract some new ones as well,” Great Divide said in its statement. “GRiZ has an incredible, authentic fan base and we feel lucky to be able to tap into that with this beer release.”

Subscribe to Denverite’s newsletter here.

Business & data reporter Adrian D. Garcia can be reached via email at agarcia@denverite.com or twitter.com/adriandgarcia.

Hi! You’re like us!

Looks like you’re the type of person who reads to the ends of articles! Well, true believer, you might really like our morning newsletter. It’s quick, free and gets you up to speed on the important and delightful things happening right here in Denver.

Thanks for reading another Denverite story

Does Denverite help you feel more connected to what’s up in your area? Do you want to be a part of it?

Member donations are critical to our continued existence and growth.

Thanks for reading another Denverite story

Does Denverite help you feel more connected to what’s up in your area? Do you want to be a part of it?

Member donations are critical to our continued existence and growth.

You’re our superpower

Denverite supporters have made the decision to financially support local journalism that matters to you. Ready to tell your networks why? Sharing our “About” page with your own personal comments could really help us out.

You’re our superpower

Denverite members have made the decision to financially support local journalism that matters to you. Ready to tell your networks why? Sharing our “About” page with your own personal comments could really help us out.