Car2go isn’t going further in Denver and four other North American cities.
The car-sharing service will end in Denver, Austin and Portland and in Calgary, Canada, as of Oct. 31 and Chicago as of Dec. 31, Car2go top executive Maximilian Ehlers said in a statement on the company’s website .
“We have had to face the hard reality that despite our efforts, we underestimated the investment and resources that are truly necessary to make our service successful in these complex transportation markets amid a quickly-changing mobility landscape,” he said.
Ehlers said the company will now focus on cities “that present the clearest path to free-floating carshare success,” including New York, Washington D.C., Montreal, Vancouver and Seattle.
Car2go launched in Denver in 2013. It cut service areas here in 2015, only to return its cars to parts of the city the next year. In 2017 Denver became the first city where Car2go got rid of the blue-and-white Smart cars for which it was was once known, replacing them with four-door Mercedes-Benz CLA coupes or GLA SUVs.
Correction: The date of departure from Denver, Austin, Portland and Calgary was incorrect in a previous version of this story, which also omitted Car2go’s departure from Chicago.