Von Miller Madden commercial features about 15 Von Millers channeling Justin Bieber

EA Sports released one of its commercials for Madden, the popular NFL video game, and it features copious amounts of Von Miller.

Christian Clark

Aug. 18, 2016, 10:23 a.m.

EA Sports released one of its commercials for Madden, the popular NFL video game, and it features copious amounts of Von Miller.

The Denver Broncos star pass rusher, singing and gleefully dancing to a parody of Justin Bieber’s “Sorry,” implores viewers to play with him in Madden when the game comes out.

“Rushing the passer and tackling some dudes are some strengths of mine,” he raps. “Build your game strategy around me cause my rating is 99.”

At one point, six different Millers appear on-screen wearing cowboy boots, pink sneakers, a bolo tie, Converse and MC Hammer-esque parachute pants, among other items of clothing.

Miller, a 99, is the highest-rated player in the game. Denver cornerbacks Chris Harris Jr. (93) and Aqib Talib (90) were the only other Broncos players to earn ratings 90 or above.

Madden hits shelves Tuesday. Real-life football begins Sept. 8, when Denver takes on Carolina at home in a Super Bowl rematch.

Initiative 300 election signs. (Kevin J. Beaty/Denverite and Hart Van Denberg/CPR)

Initiative 300 sets off campaign sign skirmishes and thefts across Denver

Both sides of the debate over whether to overturn Denver’s urban camping ban say their campaign signs are being taken from yards.

Volunteers help assemble Patrick Dougherty's "Stickwork" installation at the Denver Botanic Gardens' Chatfield Farms, April 18, 2019. (Kevin J. Beaty/Denverite)

Local sticks star in Patrick Dougherty’s 300th “Stickwork” installation at Chatfield Farms

The Gardens' latest art infusion was a collaborative effort with Colorado land managers and local volunteers.

Three-month-old Hazen watches dad, Will Martin, watch Denver City Council hear testimony on the Blueprint Denver plan before the vote, April 22, 2019. (Kevin J. Beaty/Denverite)

Denver City Council passes its 20-year ‘Blueprint’ for growth after after five hours (and three years)

The 300-page document will guide what gets built where and aims to cure Denver’s car addiction while curbing displacement.

Edible marijuana, in gummy form. (Kevin J. Beaty/Denverite)

Cannabis entrepreneurs won’t get any extra space to operate lounges in Denver

No one knows if slightly looser regulations would have encouraged more places to vape and eat weed legally.

Traffic on Park Avenue. Nov. 17, 2016. (Kevin J. Beaty/Denverite)

The Park Avenue West Bridge is going to get messy as repairs begin this week

We're facing lane closures on and off through July. Start practicing those breathing exercises.

Construction under way Monday, April 22, 2019 at 5330 W. 11th Avenue in Denver, site of Sheridan Station Apartments apartments earmarked for people earning no more than 60 percent AMI. The RTD parking garage at the Sheridan rail station is in the background. (Donna Bryson/Denverite)

It takes a patchwork of funding to get affordable housing like Sheridan Station Apartments off the ground

A groundbreaking was held Monday along RTD'S W Line for a project of 133 rental units earmarked for households earning between 30 and 60 percent of AMI.

Groundcovers Greenhouse & Garden Center on East Iliff Avenue on Monday, April 22, 2019, in the University Hills North neighborhood in Denver. (Esteban L. Hernandez/Denverite)

Denver wants to put a new park in University Hills using a sales tax approved by voters last year

The parcel the city is interested in buying currently houses a greenhouse, which will close if the plan is approved.

A demolition project at 10th Avenue and Bannock Street, March 27, 2019. (Kevin J. Beaty/Denverite)

Election

Denver’s Blueprint for the next 20 years of growth is ready for a City Council vote

Council is set to discuss and vote on the seminal city document tonight, but some candidates and locals are looking to stall the decision until after Election Day.