Elsewhere: Sacramento is selling the naming rights to their light rail stations
A trainyard before the Denver skyline. (Kevin J. Beaty/Denverite)
How would you like to ride to the University of Colorado stop on the University of Colorado A Line? Probably not going to happen, but I like imagining it.
Sacramento could soon have corporate names on their light rail stations, reports Next City. The system hasn’t even sold advertising in stations or on train cars, but the hope is that with any sales, the system can fund upgrades.
While it seems disorienting to me to just go to, say Coca Cola station, other cities have already done this:
“In Minneapolis, U.S. Bank paid $300,000 for the naming rights to the station closest to U.S. Bank Stadium where the Minnesota Vikings play. Philadelphia sports fans heading to a pro game via a SEPTA train get off at AT&T Station. Tampa’s TECO streetcar is named for the TECO electric company.”