Elsewhere: Sacramento is selling the naming rights to their light rail stations

staff photo
A trainyard before the Denver skyline. (Kevin J. Beaty/Denverite)

skyline; cityscape; train; denver; colorado; kevinjbeaty; denverite;

A trainyard before the Denver skyline. (Kevin J. Beaty/Denverite)

How would you like to ride to the University of Colorado stop on the University of Colorado A Line? Probably not going to happen, but I like imagining it. 

Sacramento could soon have corporate names on their light rail stations, reports Next City. The system hasn’t even sold advertising in stations or on train cars, but the hope is that with any sales, the system can fund upgrades.

While it seems disorienting to me to just go to, say Coca Cola station, other cities have already done this:

“In Minneapolis, U.S. Bank paid $300,000 for the naming rights to the station closest to U.S. Bank Stadium where the Minnesota Vikings play. Philadelphia sports fans heading to a pro game via a SEPTA train get off at AT&T Station. Tampa’s TECO streetcar is named for the TECO electric company.”

Hi! You’re like us!

Looks like you’re the type of person who reads to the ends of articles! Well, true believer, you might really like our morning newsletter. It’s quick, free and gets you up to speed on the important and delightful things happening right here in Denver.

Thanks for reading another Denverite story

Does Denverite help you feel more connected to what’s up in your area? Do you want to be a part of it?

Member donations are critical to our continued existence and growth.

You’re our superpower

Denverite supporters have made the decision to financially support local journalism that matters to you. Ready to tell your networks why? Sharing our “About” page with your own personal comments could really help us out.

You’re our superpower

Denverite members have made the decision to financially support local journalism that matters to you. Ready to tell your networks why? Sharing our “About” page with your own personal comments could really help us out.