Elsewhere: Sacramento is selling the naming rights to their light rail stations

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Megan Arellano
A trainyard before the Denver skyline. (Kevin J. Beaty/Denverite) skyline; cityscape; train; denver; colorado; kevinjbeaty; denverite;

A trainyard before the Denver skyline. (Kevin J. Beaty/Denverite)

How would you like to ride to the University of Colorado stop on the University of Colorado A Line? Probably not going to happen, but I like imagining it. 

Sacramento could soon have corporate names on their light rail stations, reports Next City. The system hasn’t even sold advertising in stations or on train cars, but the hope is that with any sales, the system can fund upgrades.

While it seems disorienting to me to just go to, say Coca Cola station, other cities have already done this:

“In Minneapolis, U.S. Bank paid $300,000 for the naming rights to the station closest to U.S. Bank Stadium where the Minnesota Vikings play. Philadelphia sports fans heading to a pro game via a SEPTA train get off at AT&T Station. Tampa’s TECO streetcar is named for the TECO electric company.”

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Tagged

light rail, University of Colorado A line, drunk

Jason Moran's "Bathing The Room With Blues" at the Museum of Contemporary Art Denver. Oct. 19, 2021.

As Denver loses some of its jazz clubs, a live, time-traveling jazz activation at the MCA asks: How do we save things from being lost to time?

“We get to talk about what is important to preserve. What do we want to have as an identity to pass down so people can have pride in their community, and realize that they’re a part of a huge, beautiful story? Every one of us here is part of the story of the Rossonian, and part of the story of the Pek, and the places that have come before.”