October is Depression Awareness Month and health care giant Kaiser Permanente teamed up with an unusual ally to start a conversation about depression.
Kaiser Permanente repurposed Compton-native Kendrick Lamar’s “i” for a 90-second video about depression. The commercial is one part of Kaiser’s multimedia “Find Your Words” campaign, which aims to reduce stigma around mental illness and encourage those struggling to find help.
Lamar has earned notoriety for unabashedly discussing his own struggles with mental illness his lyrics. The album, “To Pimp a Butterfly,” contains the aforementioned “i” and the darker counterpoint, “u,” in which Lamar discusses suicidal ideation.
Mashable reports the commercial has been running in movie theaters, online and on the radio.
Kaiser Permanente is one of the largest employers of Coloradans and provides services to 535,000 members across a network of 26 medical offices, affiliated hospitals and physicians, according to Kaiser Permanente.
Kaiser offers services in Denver, Boulder, Colorado Springs, Eagle, Fort Collins, Frisco, Greeley, Loveland and Pueblo.
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