Rep the Squad brings sharing economy to Broncos jerseys

Rep the Squad is giving NFL fans an opportunity to rent jerseys on a week-by-week basis.
2 min. read
Rep the Squad allows customers to rent sports jerseys similar to the one Von Miller is rocking above. (Ron Chenoy/USA Today Sports)

You've definitely heard about ride-sharing services. (Uber and Lyft are ubiquitous.) You've likely also heard about bicycle sharing services, too. (Shoutout to B-Cycle.) But what about a jersey-sharing service?

Rep the Squad is giving NFL fans an opportunity to rent jerseys on a week-by-week basis. The Seattle-based company, which opened for business in August, allows fans of the Seahawks, 49ers, Raiders, Lions and, yes, Broncos to choose what jerseys they want to wear from a virtual locker.

For a monthly fee, fans can wear a Rep the Squad jersey for as long as they want. Once they get tired of it, they can send it back and choose a new one.

"I think right now in general there is a real shift in the upcoming generation about access versus ownership," said Rep the Squad CEO Brian Watkins. "You can share cars. You can share bikes. I think there’s this idea that people want to try things before they purchase things."

Broncos jerseys, which were made available starting Tuesday, come in four colors: orange, Orange Crush, navy and white. Von Miller, Emmanuel Sanders and Garrett Bolles jerseys are among those available. So are John Elway and Terrell Davis jerseys.

Watkins and his team decided to expand to Denver after conducting user testing here in August.

"We wanted a market with all four major pro sports teams," Watkins said. "We were blown away by the passion of our user groups. We walked out of there saying, 'We had no idea how passionate Denver was about its sports.'"

The service costs $19.95 a month for adults and $16.95 a month for kids.

In November, Rep the Squad will begin offering NBA jerseys in select markets.

"We’re trying to create this endless closet for Denver sports fans," Watkins said.

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