Less than half of Denver thinks Amazon HQ2 would be good for area, national survey shows

Even fewer people say they’d like to work at the facility should Amazon go ahead and build here.

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Mayor Michael Hancock tours an Amazon pop-up store inside the new Whole Foods Market near Union Station, Nov. 13, 2017. (Kevin J. Beaty/Denverite)  whole foods; grocery store; union station; denver; denverite; kevinjbeaty; colorado; mayor michael hancock;

Mayor Michael Hancock tours an Amazon pop-up store inside the new Whole Foods Market near Union Station, Nov. 13, 2017. (Kevin J. Beaty/Denverite)

Most Denver residents would be OK if Amazon.com Inc. decides not to deliver on the rumors it will land its second North American headquarters here, according to a new national survey.

The CNBC/SurveyMonkey Small Business Survey released this week shows 48 percent of people living in Denver and the surrounding area say landing HQ2 would be a good thing. Even fewer people say they’d like to work at the facility should Amazon go ahead and build here.

Eleven percent of Denver-area residents said they’d definitely want to work for Amazon, the survey shows.

“If Amazon takes public opinion into account in making its decision, Denver and the San Francisco/San Jose area could quickly be eliminated. Just 11 percent of Denver area residents and 10 percent of Bay Area residents said they would definitely want to work for Amazon, by far the lowest of all areas surveyed,” CNBC reports.

Seventeen percent of Denver area residents said HQ2 would “definitely not” be a good thing for the area. CNBC says that’s by far the highest of any region surveyed, and just 5 percent of people said the same nationally.

Amazon announced its search for a home for its second North American headquarters in September. The facility would employ as many as 50,000 people and bring more than $5 billion in construction and operations investments. Denver and other cities in the metro area worked with the state and Metro Denver Economic Development Corp. to send Amazon one proposal from Colorado in October.

Overall, most people across the country are supportive of their region winning Amazon’s HQ2, according to CNBC. More than half (55 percent) say this would “definitely” be a good thing for their area, while 38 percent say “possibly.”

For the survey conducted Nov. 20-Dec. 4 researchers asked 10,392 people across the U.S. about their thoughts on Amazon. The list released Dec. 18 includes 14 major metro areas.

Metro Denver EDC expects “a shortlist of cities is possible by early next year.” Amazon is anticipated to make a decision in 2018.

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Business & data reporter Adrian D. Garcia can be reached via email at agarcia@denverite.com or twitter.com/adriandgarcia.