Proposal to rename Brighton Boulevard is gaining momentum in RiNo

So, the road would go like this: South Broadway to Broadway to North Broadway to Broadway North to Brighton.
2 min. read
Brighton Boulevard, south of I-70. (Kevin J. Beaty/Denverite) brighton boulevard; rino; kevinjbeaty; denver; denverite; colorado;

Brighton Boulevard and 30th Avenue at max puddle capacity. (Kevin J. Beaty/Denverite)

Local decision-makers in the River North district are still considering whether to attempt to rename Brighton Boulevard to "Broadway North" in Denver.

The idea first surfaced earlier this year, and members of the district's governing groups have been exploring the idea in the months since. On Wednesday, a local board may decide whether to initiate the renaming process.

"It’s going to get advanced through the petition process, to the best of my knowledge," said developer Bernard Hurley, a member of the RiNo General Improvement District board and an early supporter of the idea.

The name can only be changed if a certain number of property owners along Brighton Boulevard sign on to an official petition, he said. A city spokesperson confirmed that the process would require "a vote of property owners along the corridor."

Jamie Licko, president of the GID, said that the board had asked the city for more information on how it all works. The board is expecting more information in the next couple days.

The idea would be to rebrand the name to match up with Broadway, Hurley said.

Broadway becomes Brighton at 29th Street.

Actually, to be really specific, the stretch of road just south of Brighton is called "North Broadway."

But the proposal under discussion now would rename Brighton to "Broadway North," according to board minutes. And this change would only affect Denver County, meaning that Brighton would remain Brighton up in Adams County.

So, the road would go like this: South Broadway to Broadway to North Broadway to Broadway North to Brighton.

Other proposals have included "River North Boulevard," according to board meeting minutes.

"I think it’s resonating a little more with people than it was initially. I think it’s a fairly positive response," Hurley said. But, he said, it's "not going to be a quick process."

The GID, by the way, is like a local semi-government. It collects extra taxes from local properties and has the power to institute certain local improvements. It does not have the authority to rename the street itself, though -- that ultimately goes through the city.

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