Following a 42-year-old man’s choking death, Voodoo Doughnut will suspend its “Tex-Ass” eating challenge, which encouraged customers to eat a one-pound doughnut in less than 80 seconds.
The exact circumstances have not been disclosed by officials, but KDVR reports that Malouff was trying to win the Tex-Ass challenge. The challenge rewards customers with a refund should they win.
Travis Malouff, 42, suffocated with his airway obstructed early on April 2, according to the Denver medical examiner’s office.
Voodoo, based in Portland, Ore., provided this statement to Denverite:
“Our hearts go out to the Malouff family during this very difficult time. We have suspended the eating challenge in all our locations. While this matter is under investigation, we believe it would be inappropriate to comment further.”
KDVR reported that friends attempted to save Malouff with the Heimlich maneuver. If you’d like to take a local class in CPR, first aid and choking rescues, please find our listings here.
You can find videos of people attempting the challenge on YouTube.